Up and Running in the Ethernet
One of the various hats I wear at my company, Landscape Projects, is that of website maven. I say “maven” because although I designed our previous website, I’m not a website designer by training and couldn’t tell you the first thing about writing code. I just love photographing gardens so producing the photos for our new website – and working with our designer at Echo Communications – was where I came in when we concluded the site was due for a major overhaul.
The site went live about a week ago. It’s image-heavy, with less text, but I think that’s a good thing in our business. Take a look by clicking the image below, and let me know what you think. Thanks for visiting.
The home page for our new web site. The main photograph changes every four or five seconds.
Tags: D100, D200, D300, design, fall, hardscape, photography, private gardens, spring, summer, winter
You can comment below, or link to this permanent URL from your own site.
May 5, 2012 at 9:10 am
Beautiful! I think you made the right choice not having a lot of text. Well done.
May 5, 2012 at 1:34 pm
Thanks. We hope eventually to add some text on some of the pages, especially in the portfolio section, but just minimal captions. It took a long time to get to this point!
May 5, 2012 at 10:36 am
These are fabulous shots, Melissa. I find it sooo difficult to get good shots of gardens, but when i do, it teaches so much about garden design. A camera has a way re-editing visual information with less subjectivity, that can sometimes be humbling!
So much thoughtful work you’ve put into these images!
Thanks for the post
May 5, 2012 at 10:39 am
BTW, I like the softness in your current banner. Photoshop filter? Instagram?
May 5, 2012 at 1:33 pm
Liz, thanks so much for the kind words. Of course I have included almost exclusively only photos that I think “cut the mustard” – although in putting the site together it showed us holes in our portfolio that I hope to take care of before the year is out (my design work permitting). As to the banner, I think that I used a Photoshop ‘watercolor’ filter or something similar on the iris image – glad you like it!
May 6, 2012 at 9:53 am
Melissa – As always, your photos are gorgeous and inspiring! I love the additional photos and the ease of finding them. I think minimal text is the way to go, however I think having bios and photos of the principals at LPI is helpful and somehow comforting to a prospective client. Thanks for sharing and I will continue to visit the site to see what other beautiful landscapes you have created and documented!
May 6, 2012 at 3:52 pm
Julie, you raise an excellent point – one which we discussed at some length in redesigning the website. The question we wrestled with primarily was “who are the principals?” Our last website had detailed bios of virtually everyone who works in leadership roles – it took up two pages and we decided it was overkill. I think, however, it is an area we probably can and will revisit. After almost four months of work on the design, which we wanted as streamlined as possible, we were eager to get the site up, but we can make changes to it down the line and this may be one of the first areas we re-examine. Thanks for your thoughtful comments.
May 6, 2012 at 9:05 pm
I love your new website – well done!
May 6, 2012 at 9:42 pm
Thanks so much!
May 13, 2012 at 11:20 pm
Melissa, it all looks wonderful. All the landscape design that we could ever aspire to and never afford…
So I will continue to think of myself as a plant collector and the design part will driven by nature and occasional good luck … — jw
May 14, 2012 at 6:21 am
Nature and good luck are not to be sneezed at. Thanks for stopping by!